For example, if the website includes a gradient or a picture with colors beyond the main color scheme, the generated palette tends to be inaccurate. You have to take a screenshot of the website and upload it and the generated palette won’t necessarily be 100% accurate to the actual shades used in the design. However, it’s not as perfect a solution as it might seem. If you don’t want to identify the colors used one by one, you can also use a color palette generator that will use an image, like Colormind’s image color extraction tool. With ColorZilla installed, you can simply hover your pointer directly over any design element on any site, logo, or image, and it will show you the exact HTML hex or RGB color codes for that pixel. To identify every color used on a website, down to the exact shade and hex code, you can use a Google Chrome extension or Firefox addon like ColorZilla. How to Get the Exact Color Schemes On a Website Colorzilla which means that finding the right color scheme for your site isn't just an aesthetic decision - it's a business one. It’s an important choice, for sure, but choosing the right colors will not help you drive traffic to your website or boost conversions on your product pages by itself.Ħ2-90% of consumers’ initial impression is based on color choices alone. When you pick a color scheme for your website, it’s essential to avoid going overboard and spending weeks on the task. The problem with using multiple palettes is that you will complicate things for any internal or external content creators, increasing the chance for human error and complications. On the other hand, if your website is an ecommerce store, you can use different color schemes for different product schemes to evoke different emotional reactions for different product categories. If your website is a company website or blog dedicated to a single brand, product, or company, you want to stick to a single color scheme. That depends on the individual circumstances and your goals with your website. How Many Color Schemes Should be Used on a Single Website?įor a standard website color scheme, you might single out anywhere from three to seven separate colors in a single scheme or palette.īut how many different color schemes should you use on a single website? While some companies might default to black instead of making a dedicated color choice, as it feels safe, it’s also a leading choice in industries where the consumer’s confidence or sophistication is a key factor.ĭon’t blindly follow your taste and instincts, consider color theory and color psychology when you make your decision. Industries that rely on a promise of better well-being or products with all-natural ingredients, often choose green. Most people associate the color green with nature, plants, and vibrant, restorative environments. Green Conveys: Green conveys a sense of vitality Red is thought to stimulate hunger, so it’s a favorite choice among international food brands. Industries that rely on emotions and impulsive decisions (like restaurants and fast food), often use red as a primary color. Red Conveys: Red communicates attention and passion Instead, it initiates a calm and logical decision-making process. It doesn’t appeal to spontaneity or emotion. In industries where consumer trust is more important than any other factor, and professionalism and reliability are key selling points, blue is often used as a primary branding color. Blue Conveys: Blue is the color of trustworthiness That’s the guiding question that should help you identify your primary color for your palette. What emotion do you want potential customers to associate with your brand, product, or service? Brand colors by industry (Image source: .uk) No color tells the same story to the consumer, so the most popular primary brand colors depend from industry to industry. In a sense, it’s a way to start building your brand in the mind of the consumer before using a single word or sentence of copy. It’s a way to communicate with them on an emotional, almost subconscious level. But why? Color isn’t just a more efficient way to grab the attention of your prospects and consumers. Different companies and products choose different colors to identify their brand.
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